IATEFL Webinars 'What is the future of Business English training?' | Louise Goodman

Published on Jun 28, 2018

  • Event Date

    01/07/2018

  • Event Time

    All day

"How many times have we, BE trainers, asked ourselves the question above? In this webinar, Louise Goodman attempts to give an answer, inspired by the approach of “Total Customer Experience”. This approach has enabled top managers to obtain higher-than average results in their own business, so why not apply it to BE training? To do so, she has developed a model that provides a framework and the rationale behind her theory. It will be a great opportunity to share the model with the webinar participants and she is looking forward to getting feedback from a variety of perspectives. Join us online to share your experience! See you there!

Louise Goodman’s passion is developing executive communication. Mastering the language is not enough. Models and relationships are key. She has business experience, the Delta, the CertIBET Certification, and a MS in applied maths."

Join the live event here!

Next Events

Game on, English Teachers: Gamification & EdTech for the Language Classroom

APPI EdTech SIG's 1st online webinar!
14/10/2026 19:00
Online

13.ª edição do Apps for Good Portugal

Inscrições abertas até 16 de outubro
16/10/2026

3ª Edição da Conferência Educação para o Futuro

17/10/2026 09:00 -17:30
Biblioteca Municipal Afonso Lopes Vieira

XII Congreso Internacional de Enseñanza Bilingüe y Lenguas Extranjeras CIEB 2026 Zaragoza

23/10/2026 to 25/10/2026 14:30 -14:00
Universidad San Jorge

Latest News

Seminário APPI: Operacionalização das Aprendizagens Essenciais

Escola Básica 2, 3 Dr. Horácio de Gouveia
Funchal, Madeira
20th & 21st November, 2026
13/10/2026 APPI

5th Mediterranean Symposium | 3rd European Conference

Escola Secundária Loulé (Portugal)
3rd & 4th October 2026
Provisional programme available
31/07/2026 APPI

APPI - Parecer Exame Nacional Prova 550 - 2026

1ª FASE, 2ª FASE e ÉPOCA ESPECIAL

Parecer APPI
09/07/2026 APPI